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Unlocking the Power of Digital Twins: Modelling Organisational Culture and Leadership

In recent years, the concept of a "digital twin" has gained significant traction as a virtual replica or model of a physical object or system. This model can then be used to simulate behaviour, monitor performance, and optimise operations. A new and novel way that we have used Digital Twins is to model Organisational Culture, Leadership and Systems. Read on to learn more.

Because a digital twin will replicate the real object being modelled, it’s a great place to test changes planned for the real system, but to make those changes in a safe and quick way. Experimentation like this is always best done in a fast, safe environment – to encourage novel approaches and to discover unforeseen side-effects.

Our novel application of digital twins is to model a company's structure, processes and leadership style. This involves creating a digital twin of the company, which can be used to simulate various scenarios and test different strategies to improve efficiency, productivity, profitability and culture.

The first step in creating a digital twin of a company is to gather data about its operations, including information about its organisational structure, business processes, supply chain, customer interactions and operational challenges. This data can be collected using the Digital Twin questionnaire – a peer reviewed scientific approach to modelling organisations, created in collaboration with Management Insights (Switzerland), Polk State College (USA) and the University of Allied Sciences (Austria).

Once the data has been collected, it is used to create a virtual model of the company, which can be used to simulate various scenarios and test different strategies. For example, the digital twin could be used to simulate the impact of changes to the company's organisational structure, such as the addition or removal of departments or teams. As another simple example, it could also be used to understand the impact of consolidating performance management conversations with remuneration negotiations.

In yet another example, the digital twin can be used to simulate the impact of changes to the company's business processes, such as the implementation of new workflows or the adoption of new technologies. This can help companies to identify potential bottlenecks or inefficiencies in their processes and the resultant impacts to staff motivation.

The use of digital twins in modelling a company's structure and processes can provide significant benefits, including improved culture, efficiency, productivity and profitability. By creating a virtual replica of the company and simulating various scenarios, companies can now identify potential side effects of planned changes and develop strategies to address them in advance, saving countless hours and staff attrition. Create your FREE version of our Digital Twin for Innovation now!


Businesses can email or call 1300 287 213 for free first-step advice on how to improve culture, optimise business processes and become an Agile organisation. Follow us on LinkedIn or sign up here to receive our articles direct to your email inbox.


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